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@mercari | Mercari Japan

Created a year ago (Last Update: an hour ago)

Marketing Specialist - Mercari/Merpay/Mercoin, Japan

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Marketing Specialist - Mercari/Merpay/Mercoin in Tokyo, Japan

Team Mission:

Our aim is to generate fresh value for both our users and society by deeply comprehending the value that our existing Mercari enthusiasts have helped create.

(Learn more about Mercari's mission and values here.)

Specific work responsibilities:

In alignment with our team's mission, your role will entail spearheading user marketing planning, promotional activities, and operational initiatives designed to increase the frequency of Mercari usage among our user base. You will be responsible for the conceptualization, strategic planning, and execution of user acquisition and retention efforts across all phases.

While this position carries substantial expectations, it also offers unique opportunities for skill development and experience that are hard to find elsewhere. You'll have the chance to make a significant impact on the world we inhabit.

Key domains within user marketing include: 

  • Acquiring new users for Mercari through advertising campaigns and promotional events.
  • Enhancing Customer Relationship Management (CRM) and User Experience (UX) to facilitate a seamless onboarding process for new users, ensuring a smooth start on Mercari.
  • Sustaining engagement among existing users through effective CRM strategies and ongoing promotions.
  • Developing plans and strategies for promotional events designed to attract and retain users.
  • 「Sensitivity to areas with high growth expectations」✕「To challenge beyond one's assigned domain」
  • We have a culture where one can try and challenge anything that contributes to the growth of our products and business, regardless of their assigned domains or current skills.
  • We encourage everyone to try everything that contributes to growth, regardless of their assigned domains.

We are looking for individuals who possess the following qualifications and attributes:

  • A shared commitment to the mission and values of the Mercari Group and its diverse subsidiaries.
  • Proven experience in crafting marketing strategies within one of the specified fields.
  • Hands-on experience in Customer Relationship Management (CRM) and planning and executing promotional events, particularly within user-centric service ventures.
  • A track record of making substantial contributions to the attainment of Key Performance Indicator (KPI) objectives.
  • Excellent communication skills, enabling effective collaboration with professionals from diverse job roles, including business development experts, engineers, and designers.

If you meet these criteria, we invite you to consider the exciting opportunities within our team.

We are specifically seeking candidates who bring the following qualifications and competencies:

  • Practical experience in integrated marketing that spans both online and offline channels.
  • Proficiency in product management for web services and mobile applications.
  • A demonstrated ability to drive project promotion effectively.
  • Hands-on experience in conducting big data analysis using SQL.
  • Experience in managing teams or individuals.
  • Strong hypothetical and logical thinking skills.
  • The capability to view User Experience (UX) and User Interface (UI) design from the perspective of the end user.

If you possess these qualifications and skills, we encourage you to explore the opportunities available within our team.

Certainly, here is a breakdown of these points:

  • Skills and Qualities of a Marketing Specialist: A marketing specialist should possess skills and qualities such as strategic thinking, creativity, data analysis, communication, and a deep understanding of customer behavior.
  • Ability to Identify and Solve Issues: A valuable trait is the capability to recognize problems that users encounter when using Mercari and propose effective solutions to enhance the user experience.
  • Resilience and Results-Oriented Mindset: In challenging situations, the ability to maintain a growth mindset and take pride in achieving measurable results is crucial. This quality fosters determination and adaptability.
  • Alignment with Company Values: A strong fit with Mercari's values, mission, and principles, ensuring that an individual's actions and behaviors resonate with the core culture of the organization.

(See this page for details.)

  • English:Conversational level (B2).
  • Japanese:Native level (C1)

* For details about CEFR, see here

Employment Status

Full-time

The probationary period at our company lasts for the initial three months after joining. During this probationary period, your contract conditions will be identical to those of a permanent employee.

Office

Roppongi

  • We have a strict no-smoking policy within our office premises.
  • At Mercari, we have implemented a work style policy called "Your Choice." This policy grants each team member the autonomy to decide whether they prefer to work in the office or opt for full remote work, with certain exceptions made for specific job roles.

Work Hours

  • Full flextime (no “core time” or “flex time”).
  • *Does not apply to all positions

Holidays

  • Two days off per week (as well as national holidays, New Year's break, etc.).
  • Paid leave, congratulatory and bereavement leave, relax days, sick leave

Salary

  • Annual salary paid in 12 monthly installments (including fixed overtime allowance).
  • Based on skills, experience, and abilities.
  • Reviewed twice a year

Benefits

  • Complete health and social insurance.
  • Incentive program.
  • Support systems, including those that benefit the employee’s family members

Support

  • Relocation support.

Circulate all forms of value to unleash the potential in all people

"How can I contribute to society's prosperity given our limited resources?" This question served as the inspiration for the creation of the Mercari marketplace app in 2013 by our founder, Shintaro Yamada, during his travels around the world. We firmly believe that by facilitating the circulation of various forms of value, extending beyond physical items and money, we can open doors for individuals to pursue their aspirations and make positive contributions to society and those in their proximity. Mercari is committed to leveraging technology to connect people across the globe, ultimately striving to build a world where everyone can unlock their full potential. For more details on Mercari Group's mission, please refer to Mercari's Culture Doc.

Equal Opportunity Hiring

At Mercari, our mission is to build a world where no one's potential is constrained by their background, and where everyone has the liberty to generate value. We strongly emphasize that fostering a culture of Diversity & Inclusion is integral to realizing our mission.

This principle naturally extends to our hiring procedures. Mercari is dedicated to eradicating discrimination based on attributes such as age, gender, sexual orientation, race, religion, physical abilities, and other similar factors. Our objective is to ensure that individuals who resonate with our mission and values can become part of our team, regardless of their personal backgrounds. For more detailed information, please refer to our D&I Statement.

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